UKArtist      Case Study

Case Study XLeisure

A grand launch evening was planned on the busy Norwich streets for the Gogogorilla project, this launch was organised by X-Leisure and was set around the feel of the original King Kong theme. The artistic brief was to create a piece of floor street art with a 3D feel where two 1950's American cars could stand. With another artist, Phil completed the artwork on time, within budget, installed it on location and was part of a superb launch event.
This art created a beautiful colourful sight on the streets for everyone to enjoy, as well as raising money for people in real need.


Customer focused

Artist Phil Daniels worked on the riverside launch with xleisure

The customers brief and timescales were achieved and the artwork was a superb setting for the scene. In addition Phil was asked to do more graffiti artwork on the day of the event before anyone arrived! With only a week in total from intial discussions to completion of the job it was difficult to correctly work out dimensions and plans to create the art offsite, but the project was successful.

Scenery setting

Artist Phil Daniels worked on the riverside launch with xleisure

With some art being created at the last minute on site and the layout of the scene items all being done on the day of the launch it was an artistic challenge, but one that finally all came together.The public loved what X-Leisure brought to the streets of Norwich, with TV coverage and thousands of people that followed the trail, it benefited everyone.


Street Art

Artist Phil Daniels worked on the riverside launch with xleisure

It was fun to create something that felt 3D, an artistic challenge.
The launch evening was a great success, due in part to the excellent artwork and the creation of atmosphere and a 1950's environment.

City Attractions

Artist Phil Daniels worked on the riverside launch with xleisure

Art on the street with the people, is a highly rewarding way to improve city areas. It also encourages spend and returns the cost many fold.


Brush to Street




TWEETS
CONTACT




  Phil Daniels - UKArtist.co.uk
31 High Street
Cawston, Norwich
Norfolk, NR104AE

  phil@ukartist.co.uk